Mulberry Marketing

Finally, the class has become a team. The team has decided on a name after many debates: Mulberry Marketing. Now with the name, we have gotten closer as a team. We also got our positions within the agency, and I recieved two: Director of Media Planning with Tim and Amanda, as well as Director of Photography. I am excited to be in these positions, but now the reality of the work is upon us. It is already November and the semesters close is coming upon us quicker then we imagined. I have already made plans with my other directors to meet up to start the media planning process. As for photrography, I am most likely going to be under the Creative Directors, listening and adhereing to what they want from me. I am excited to start this process. Besides the team positions and names, we have also been narrowing down the survey questions and are ready to implement them online. Hopefully, the survey will be a great success, along with the interviews and focus groups. I have been looking up within my group of friends, whos 25 or above in age. My brother's girlfriend is, so hopefully I can send her the survey and then in turn she will send them to her friends. Fingers crossed! We need to now make a schedule and due dates, sticking to those dates and making sure others do the same. If not, our agency could fall apart. Hopefully, the whole problem with registration will be solved soon so that we don't lose half of our agency next semester.

How does this all relate to the class? The team name, the positions, the research, it is all the becomings of an agency. We are a full oiled machine, and now we just need to put our heads together and push something out that will blow the competition out of the water. The class is more then just a competition. We also learn what it is like to be in those certain positions, and if we want those positions in real life after graduation. Now we just need to fulfill those goals. After class, we split up into our comittees and decided how to move forward. The Media Planning group will be looking up information as we go along, including what TV spots and magazines work best. As for Photography, Tuesday will be the first "photoshoot".

Say Cheese!
Lisa