The team has finally implemented the survey within facebook, as well as through the alumni network. We have already 270 women take the survey and so much more to come! The alumni network has become a great resource for us to use, and hopfully we can use that network again for future reference. Each of us was assigned a specific year. Within that year, we had to e-mail every alumni women we wanted in hopes that they would take our survey. It was a painstaking process, since there are so many women in the network! It was all worth it though, since so many people have already responded by taking the survey. The interviews and the focus groups are still in the works, and I am nervous we won't have the information before the semester is over.
Recently, we have been doing in class excersizes for creativity, and have been coming up with a lot of great ideas. My mini group and I have come up with some commercials as well. Some of our ideas are as follows:
A woman walks into an empty apartment with a JCPenney’s bag as movers bring in furniture. She then leaves the apartment. The woman opens the door again, this time the apartment is filled with furniture, and she is holding another JCPenney’s bag. She pulls out a dress this time. You then see her leaving the apartment with the dress on. The door opens for the last time and the women is seen pregnant followed by her husband. She is carrying a JCPenneys’ bag and pulls out baby clothes. The woman is then seen carrying a toddler wearing the new clothes. The tagline reads: JCPenney, with you along the path of life.
Another one we thought of is a women emergin from a jungle, dirty, tired, pushing a stroller and having her children tug at her. In front of her is a path and at the end is JCPenney. The commercial goes with her walking toward JCPenney's, slowly smiling as she goes. The tagline reads: Let JCPenney pull you through lifes jungle.
Another idea was a women at a gym, and someone asks her where she got her shorts. The same women is a party, and somewhere asks here where she gets her outfit. The same women is then seen at a babyshower, shower her friends the gift she just got. She then responds each time that the items are from JCPenney, and the other women one by one respond with really? This shows that they are surprised that the items are from JCPenney because they are of good quality, who knew?
It was a lot of fun to brain storm with our group and I am excited to see what the other groups have come up with. I hope one of our ideas gets used. I feel this is relevant to our course work because it shows that the team is starting to think about the future and what creatives we might use for the actual campaign. We have been working well together, and although we need to rework some of our previous work, it will be better then before. It also shows us that the research needs to be done earlier, as well as approved earlier with IRB. Even though the survey has just been recently been put up, more work still has to be done. Also, I think we are learning now what need to use the sources on campus the best we can, whether its alumni, graduate or even our teachers. They are the bests assests we have to make this campaign great. My media planning skills will soon have to be implemented along with Tim and Amanda as the class will be doing the media plan soon. I am excited to do that, as well as take pictures in class. The weeks are coming to an end and so much is still yet to be done. It will be stressful, but it will get done and it will be awesome.
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