Media, still around...

Even after the plans book is finalized and ready to print, the media is still always coming to question, especially now with us moving towards the presentation part of the course. I am not a part of the presentation team, but they still need all of us to participate and make it the best it can be. The media team is making sure the presentation team are prepared for questions that might be asked about the media plan. It has been frustrating that the team doesn't understand the plan at all, and sometimes it is hard to explain. I feel like the team wasn't really that involved with the media, so when questions arise, no one else understood the plan. I also felt awkward when the numbers did not apply or were not correct. I felt like I failed the team and make it harder for everyone not only to fix it, but that the campaign was not as great because of the media plan. It was upsetting to see that our work was not enough.

I think this is important for this class because it shows people that they need to understand every aspect of the campaign, not just their part. People need to look at every aspect and think, well does this make sense? Will it work? Media is one of the most important parts of any campaign, and should be invested into just as much as the creative's are. I understood that the rest of the class was busy and could not fully participate, but a little extra help could not have hurt us. I feel that the next group who become Media Directors should start right away looking up prices and estimates for everything, that way when something comes up or when everything is figured out for which media should be used, they can just look up the prices they already have and use those. It might be unrealistic to do this, but at least it will give them somewhat of a head start to lead them on their way. In the end, the media should have been revisited multiple times, but that is just something we have to learn from our mistakes. Blaming and pointing fingers will get us no where, and the campaign could suffer. For me, the plan and the flow chart were the media teams blood and sweat, and to see it be rejected is just heartbreaking. It was worth the struggle, and hopefully we will be able to take what we learned and run with it.

Bests,
Lisa