The Agency...almost.

The past two weeks have been busy with the advertising class. As a team, we have been trying to figure out what positions we want to have in the agency. We had to look beyond the name and research which position we wanted in the future, and in the agency as well. After some research, I read information about Media Planners and Photographers. I always wanted to be a photographer, so hopefully I will be able to take that position in the agency. I love photos and trying to capture a moment, so hopefully I can capture a great picture to use in one of the creatives. I also wanted to help out with the Media Planning portion of the agency. I like being able to research and consider which types of media would suffice for the advertising campaign that we are doing. It seems interesting to do be able to do both. I liked how we were all able to discuss who wants to be what in the agency and have the opportunity to voice our opinions on the matter. We were even able to talk about our client and conduct mini research by some people going to JC Penny and shopping. It was interesting to hear what other people said about the client and their experiences within the store. I am going to ask my mom about her experiences at JC Penny and eventually go on a trip to the store myself, if I can ever get the time! I have also been thinking about a name for the agency, but they will probably more talk of that in the near future.

We have not done a lot for the campaign yet, but the case study has been put into place and so we will be going through that soon. I am excited to start the process and really buckle down on this campaign. Next class should be interesting!!