Arrividerci Advertising Competition.....

As the semester and the class comes to a close, I feel like its been forever ago that we started this journey. It has been a wild ride, with brain storming sessions and people not knowing what to do, to eventually making a campaign that we wanted to show to the judges and hope for a good response. I feel that this class needs a lot of revamping before the next batch start it again in the fall. I feel like there should have been a definite timeline to finish work before we put it in. I did not like the idea of having all of the groups doing things and then putting them together. It might have been helpful with the situation analysis, but otherwise it was confusing and time consuming. I also felt like it should have been said that if you start the class in the fall, you  have to continue it in the Spring. When people left, it not only lessened the workforce for the campaign, but also put the burden on a lot of other people who didn't have as much help as beforehand. I also think that the workshops should be used throughout the week, every time. A lot of work might not get down, but at least some things can be settled or something can be thought of for a creative idea, image or event. Anything should be used to make the campaign and the process go smoother.

Overall, this class has been a great experience. It helped to realize how an agency works, how a campaign works and what really is needed to make a great one. I feel like a year long class is tough, but definitely better to make the campaign really effective. I have learned a lot about how to work with others, about media planning, and what not to do during the sessions. I feel like the class as a whole will remember this class and will look back upon it as either a great or at least a memorable experience, one of which they will take lessons from and use them in their own professional lives. When it comes to getting a job, we know that NSAC being simply stated on a resume, could be a great way to start not only a conversation, but to help us put our foot in the door.

I thank you for this opportunity and hope for the best for future classes and campaigns to come.

Bests,
Lisa

Presenting to the judges....

The judges at the competition were not so nice to us, but we beat out Temple at least! I was not too enthused that the media plan was ripped apart after looking and doing it over and over for weeks on end. Yes, we did mess up, a lot, but it was a great experience to look and see what people really thought of our campaign, especially when we kept looking at it and didn't notice certain things. As a class, we were all so tired of looking at the same things over and over, it became mundane. Our presentation team did the best they could, and after watching the video of them performing, we saw that it was pretty nerve racking. I personally would not have been able to do it, especially when it comes to memorizing. I felt like I would have hiccuped somewhere and then completely lost it. As a class, we were upset to hear that we received 6th place, but happy that at least we got to go to competition. We were able to do something with only 17 people instead of 300, and thats an accomplishment. As a class, we looked through the plans book one last time and looked to see what the judge thought. It was interesting to see their responses.

I felt that this is important for this class because it is better to see what the judges thought, that way we can see what we should have done better. In turn the next class would be able to learn from those mistakes and not repeat them over again. Feedback is important in communications, and learning from that feedback is definitely beneficial to the competition process. I wish that we had feedback midway, that way we could change things if needed and then be able to make the campaign the utmost best it could be.  It helps the class to realize that their work is good, it just needs to be tweaked a bit to make it even better. Overall, this end of year look back helps the class to realize that it was hard work, and the judges appreciated what we had done.

I wonder what it could have been if we had the midway feedback....but thats a thought that will never be answered.

Bests,
Lisa