It has been a very long and the team and I are still getting into the swing of the new semester. Over break, Amanda, Tim and I discussed media and our plan for the campaign. We looked through everything we could think of according to Television and Magazines. There is so much information, we are going to need to narrow everything down. The team all came in early for advertising, and it was an extrememly productive weekend. The media group also got more insight into what we needed, with the information we recieved from the IMC group and all of their ideas. They had various ideas, including direct mail, coupons and photo booths. Hopefully, creatives can also give some insight so we can narrow things down. I liked the idea of the war room during our meetings together. Having all the pictures, words and lists around us helps to think and visualize what needs to get done. Those words could trigger something else that we might need for later or even a slogan we can use for the commericals. It also felt like we were a real agency, with everything surrounding us while we discussed things. Visuals really help with the process.
Although we did get a lot done, I am nervous about everything that still needs to be done. It is only a few weeks before our Plans Book is due and we are in crunch time. Everyone needs to participate at their fullest potential, me included. I took so many pictures over our meetings, but I want to take more and make sure the ones I have are of the best quality. I am crazy like that with my pictures. This weekend, the media team will be meeting again to look at prices for television and out of home. We can see what the creatives say, and hopefully they can help us choose whether to run one or two ads on TV. Our last class was a great way to think about the emotions behind buying, which is definately something we, most of us being girls, think about all the time. It helps us to consider what would go better with our ideas, to gear toward one emotion more than another.
I think this is important part of the class because we really did do a lot during those meetings, as well as last semester. Even so, we still have a long way to go. We are gearing up for late nights and hopefully no one fighting in the end. The next class should realize that they need to do as much as they can during the first semester, like the research, and over the intersession. That will help out so much with the rest of their campaign. Its better than scrambling at the end and having a horrible compaign. Hopefully, we will not have to scramble. Lets see how Monday goes again. I am nervous, but excited for whats to come.
Bests,
Lisa
